Advertising agencies, PR firms and graphic artists are talented people with creative ideas. They are knowledgeable in their field, and produce quality work, however they are not web designers*.

The problem

The core of the issue is the reinforcement of bad habits. They think they know how to design a web site, because they’ve done it (they think successfully) a dozen times before. The typical top-down flow doesn’t allow for these bad habits to change. At the bottom of the work flow is the web designer that is saddled with a poor layout that must be implemented as outlined (because it’s been approved by the client).

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